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Holz Toys sell finely crafted and traditional toys for children with an emphasis on fun, safety, education and care for the environment. The mail order brochure reflects this ethos and contains high quality product photography with a page layout that keeps the attention of the customer and makes ordering from the brochure straightforward.

The 2003 brochure had 48 pages. It has now expanded to 72 pages and contains four times the number of colourful and exciting toys. Sales have doubled since the brochure’s redesign.