GE – iCount

Working with the Corporate Citizenship arm of GE, Creative Edge were asked to produce a marketing campaign to encourage GE staff to give up some time to work with school children on a wide range of initiatives helping children improve their literacy and numeracy skills. The direct marketing campaign for this initiative involved a desk drop of 15,000 apples being delivered to GE staff across their 50 sites throughout the country. Each apple had a sticker bearing the iCount website address and directing the staff to the site which provides a one –stop resource for both employees and schools interested in this initiative.

icountge.com

branding, print, websites

education