This charitable trust based in Oxfordshire was established in 1919 by Sir Horace Plunkett, the pioneer of agricultural co-operatives in Ireland. Its remit is to promote and support co-operatives and social enterprises in rural communities worldwide. Creative Edge were approached as Brand Consultants to review their branding and help to clearly segment their business areas. A ‘brand toolkit’ was created which has subsequently been implemented across all their marketing materials, including their website.
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