GE / Design My Break

Creative Edge were brought in to oversee the design elements of GE's competition to win Olympic Games tickets The end result, ‘Design My Break’ is an initiative designed to help improve the lifestyle of young people and provide a positive legacy for the future. It builds on GE’s existing involvement with the London Organising Committee for the Olympic Games (LOCOG) to support their Get Set education programme for the last three years. Creative Edge's involvement included the identity, flyers, posters and website. To complete the identity an afternoon of photography was arranged at a Bristol school, with fantastic results. The website has been broken down to three sections – young people, teachers and staff and GE employees.

designmybreak.co.uk/

advertising, branding, print, websites

education