The gym at St Michaels Hotel and Spa has just got a bit bigger – a fantastic new spin class room just one of the new features, adding to the already popular destination.
To publicise the bigger gym Creative Edge were brought onboard to create a character and accompanying campaign. With deadlines tight Phil was set the task of producing a micro-site, posters, leaflet, t-shirts, banners and online adverts, not to mention an online game, which was both designed and created by the team here at Creative Edge. The resulting 'Battery Bob' can now be seen at various locations in and around Falmouth and has been raising the profile of the new gym.
'It was a different direction for St Michael's' said Phil. 'We created the character in-house and put him and his less charged buddies into various scenario's, including a fun online game'. Look out for Battery Bob near you!
We are once again thrilled to be involved with the Ignite Business Plan Competition. It has always proved a real inspiration for us and getting to work with the winners is a real bonus.
Ignite 2012 was won by Chris Hassall and Russ Henman from RCH Marine Renewables. 'It's was a rewarding project to be involved with', said Creative Edge Senior Designer, Leo Stockley. 'We were able to create a strong and memorable brand for them to grow with'. Chris Hassall director at The Wave Tap summed up Creative Edge's involvement, 'People loved the branding and got 'it' very quickly as they found it a refreshingly different approach for a technology company'.
Previous years have seen us work with Sproggie and Rokka Play.
Last years refresh of the Ignite brand, which saw us produce the competition magazine and advertising campaign continues this year and the team are looking forward to seeing who wins in 2013.
If you're hoping to start a business in Cornwall or have done so in the last 12 months and think your idea has what it takes to really stand out, make sure you enter the Ignite Business Plan Competition! Visit ignitecornwall.com for more information.
