Continuing our work with A&T Services, Creative Edge have created a distinctive brochure, which makes full use of superb photography from Kirstin Prisk. The images were originally shot in colour, but the high visibilty jackets were over powering. Using the timeless medium of black and white has really enhanced the companies brand and created a powerful image and strong personality.
Launched today, the ‘Design My Break’ initiative is designed to help improve the lifestyle of young people and provide a positive legacy for the future. It builds on GE’s existing involvement with the London Organising Committee for the Olympic Games (LOCOG) to support their Get Set education programme for the last three years. GE is also working with a number of partners on the initiative including the LOCOG/Food Standards Agency ‘SmallSteps4Life’ programme, the Youth Sports Trust, the Schools Food Trust and the Department of Health.
Creative Edge were brought in to oversee the design elements of the project including the identity, flyers, posters and website. To complete the identity an afternoon of photography was arranged at a Bristol school, with fantastic results. 21 enthusiastic pupils got to experience being under the glare of studio lights and camera, whilst the Design My Break identity and marketing materials were brought to life with a superb set of images.
Thanks must go to Steve Tanner photography and Fairfield High School
Following on from work with Tesco on the St Austell store extension, Creative Edge have been busy working on several extension and new store projects.
Our remit was to design exhibition panels, produce photography and leaflets with feedback forms for a public consultation exercise. The views of the public are taken into consideration before Tesco submit their plans for planning permissions.
Stores which came under Creative Edge's attention included Glastonbury, Wadebridge, Penzance, Saltash, Seaton, Taunton and Blandford, with some featuring facilities such as rain water harvestors and combined heat and power plants.